When one of the world's leading companies achieves 4 million hits on YouTube, you can bet that everyone is lovin' it.

Especially the ad agency that came up with the idea of the Hollywood star Mindy Kaling, endorsing another brand, Coca-Cola, and linking it all to Google search.

So why are so many people in the SEO community spluttering on their drinks over the TV and online campaign designed to drive online search? At first glance the ads seem to show a perfect pitch and a nod...

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When publishing on the web, it’s not uncommon for marketers to serve different content between their mobile and desktop pages. However, the issue here is that Google ranks websites using a desktop crawl for all of their searches regardless of the device being used.

Whilst this has no effect on those searching the web through a desktop device, it can cause a significant problem for those searching on mobiles and tablets with many users on mobile search...

From January 2017, Google is set to carry out its newest update to its mobile search algorithm.

The Google Interstitials mobile penalty is the second part to Google’s ‘mobile- friendly’ update and is set to penalise pages on mobile sites that show intrusive interstitials, such as unnecessary popups, that block content and impede the user experience.

With over half of all searches coming from mobile devices, it comes as no surprise that Google prioritises...