Will sponsored content disclosures hinder influencer marketing?

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The social media space is gradually changing to incorporate new platforms and new opportunities for brands looking to engage followers.

As this space grows, we’ve seen the use of sponsored content and influencer marketing become an increasingly common tool used by brands who want to seamlessly fit their products into the flow of social posts.

But recent threats by the Federal Trade Commission (FTC) regarding stricter enforcement of...

12 October 2016 | Influencer Marketing

Influencer marketing: Tips on creating your best content

Influencer marketing is on the rise, with a broad range of celebrities and personalities providing brands with opportunities for exposure to their followings on various digital platforms.

Influencers essentially become brand spokespeople, but in a natural and organic way that feels more like a normal social share or blog post and less like an in-your-face paid testimonial.

This is a key aspect of influencer marketing, as new data shows that consumers are just as willing to...

1 August 2016 | Content Marketing