How to monetize your mobile site without driving traffic away

We all know that mobile is on the rise.

According to the latest Adobe Digital Insights report, mobile traffic will overtake desktop by Q1 of next year.

If you’re like most of the publishers I speak with, you’ve already experienced remarkable growth in mobile and you have a responsive, mobile friendly website. But you’re still not earning the RPMs you enjoy on desktop.

Despite the huge buzz around our smart, handheld devices, monetizing mobile sites...