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About the author
Rachael Kinsella is an FCIM Chartered Marketer and editor at iResearch Services. Rachael has specialised in professional and financial services editorial, business development, marketing and communications since 2003. An enthusiastic advocate of the power of thought leadership, she thrives on the challenge of forming and delivering creative concepts and content from complex data and themes, bringing unique ideas and perspectives to life. Highlights include leading and crafting thought leadership programs for global superbrands, including the flagship financial regulation series at KPMG International and Corporate Financier magazine at the ICAEW Corporate Finance Faculty. Rachael has built successful content and communications functions internationally, working in harmony with sales, business development, marketing and PR to ensure brands lead the way with authentic thought leadership, engaging clients, achieving business objectives, and generating lasting ROI along the way.