Where is video headed in 2018?

Dubbed a ‘mega trend’ by the industry, digital video consumption is exploding. So it comes as no surprise that buyers have increased video ad spend to keep up with viewer habits.

Last year UK advertisers spent more on video than banner ads for the first time, with a meteoric 46% year-on-year rise in video ad investment, meaning the format now accounts for over a third (35%) of display ad spend.

The attraction for advertisers is clear. Video ads provide increased...