Data collection: Consumers demand transparency, relevance and convenience

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Developing a captivating online user experience for any brand depends on understanding what appeals to your customers.

The ability to engage and rapidly translate learnings into action is fast becoming the ultimate competitive advantage for organisations, but it is no longer enough to implement a strategy based on good ideas, intuition, or even what has worked in the past.

The consumers of today are complex and demanding. They want to be...