Hyper-personalisation: The evolution of customer engagement

The digital age has created both challenge and opportunities when it comes to businesses reaching customers. On one hand, the explosion of new channels has opened up exciting new ways to engage with audiences and amplify brand messages.

However, when every business has had the same idea, it’s increasingly hard to cut through the noise and stand out.

According to McKinsey, more than half of all customer interactions happen during a multi-event, multi-channel journey....