Can your customer loyalty program pass the ‘grandma test’?

An elderly lady washing carrots.

A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of excellence at leading European retailer, Salling Group.

Speaking...

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

Metaverse: What’s the impact on data privacy?

An array of lights depicting a person's body.

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready?

According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to the above question is a resounding no.

In fact, it might be best to start pumping the breaks on the metaverse now before it...