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About the author
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Kantar Media
Managing Director, Sports Intelligence
Nathalie Zimmermann-Nénon is Managing Director of the Sports Intelligence business at Kantar Media, having spent 20+ years working in various industries including FMCG, media and sport business. Nathalie is passionate about the sports business and has worked across all aspects of the industry, providing business development expertise and strategic marketing solutions to international and domestic rights holders, governing bodies, broadcasters and corporate sponsors on a global scale. Prior to joining Kantar Media, Nathalie worked at Mars, M6 Group and Sportfive International (now Lagardere Sport), as well as running her own sports, leisure and entertainment consultancy business.
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