Even in terms of definition, there’s some disagreement regarding the power and potential value of big data for marketers.
Google big data and you’ll find it defined as:
“… extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions”
Forbes will tell you it’s:
The ongoing debate over adblocking is a clear signal that consumers are tired of unimaginative approaches to advertising online. There can be no doubt that the advent of adblocking software is a huge issue in delivering commercial messages to consumer audiences.
But we may yet look back and see blocking as the biggest boon to advertising of the last 30 years: for consumers, for the creative advertising industry and, especially, for advertising clients.
Despite the range of...
