With a large potential reach via social media, many social media marketers still struggle to create relevant content for audiences on LinkedIn. Equally important is understanding how the content is performing and the levels of engagement.

LinkedIn’s relevance today for businesses is undeniable – it is the world’s largest professional network on the Internet, with over 500 million users in more than 200 countries.

Since the early days, LinkedIn has evolved to...

Having already established itself as the go-to platform for aspirational images and videos that satisfy the voyeur in us all, Instagram has officially mastered ephemeral content. It has now overtaken Snapchat in the daily user stakes by almost 100 million (250 million versus 166 million respectively).

So should brands jump ship and ditch Snapchat for Instagram Stories?

Not so fast. Snapchat and Instagram are different beasts and offer brands different opportunities. It’s...