How tech brands can market to consumers from an unknown sector

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We now live in a world where new technology is popping up left, right and centre, with whole new sectors building and emerging faster than ever before.

But as the pace of technological developments continues to increase, tech businesses can find it hard to market new innovations to an audience that is not familiar with their sector.

For instance, most people now know about Uber and Airbnb, companies that operate in the emerging sector that is...