How the digital marketing industry is closing the skills gap

The digital marketing industry has been caught up in the midst of an on-going cross-industry digital skills gap over the last few years. With thousands of extra workers required to fulfil demand it’s imperative that the industry take steps to help close this gap from within.

Last year a Government report highlighted the gulf between the number of skilled workers in Britain compared to both the required sum and the state of the rest of the world.

Since this official report...

30 May 2017 | Best Practice

Is there really a skills gap in digital marketing?

(c)iStock/skynesher

The UK Digital Skills Gap remains a blistering topic, this crisis affects organisations across all sectors – no one is safe, including marketing, and yet many sectors are unconscious to the issue, because these ‘digital skills’ sometimes come in the shape of periphery tactics, such as website monitoring, CRM management and search knowledge.

Despite people thinking that digital marketing would be the industry that remedied this skills gap a...

5 December 2016 | Best Practice