From AR to AI: The emerging technologies marketers can explore to enable and disrupt

The entire written works of mankind in all languages from the beginning of recorded history is around 50 petabytes. One petabyte is about 20 million four drawer filing cabinets filled with text. Google processes about 20 petabytes per day so in three days they would have processed everything we have written – ever.  Meanwhile, data centres now annually consume as much energy as Sweden.  By 2025 they’ll consume a fifth of all of Earth’s power.

For some,...

13 December 2019 | Automation

Please stand by: Exploring the future of media and entertainment – and the VR, AR, and AI tech advancing it

It has been 83 years since TV hit UK screens, nearly 40 since Channel 4 broke the boundaries of a three channel TV service, and just over seven years since all television broadcasts went from analogue to digital. There is estimated to be 27,000 hours of domestic content produced a year at a cost of £2.6 billion.  But that’s just TV.

We all know that how we consume media and our entertainment has evolved more in the last few years than it had in the last...

10 July 2019 | Advertising Technology

Where will technology take us – and what role will be play in the creation of our own future at work?

There is a point of time somewhere around 2045, according to futurist Ray Kurzweil, when our lives will be profoundly and irrevocably changed. At this point, computers, or rather AI, will surpass humans as the smartest kids on the block – a super AI intelligence that has long since passed the Turing test (when a human is unable to distinguish a computer from another human) and is now able conceive ideas that no human has thought about in the past.

Depending on your viewpoint,...

12 October 2018 | Automation