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About the author

RichRelevance
VP and General Manager EMEA
Matthieu Chouard has more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, eCommerce, content management and database services. Prior to joining RichRelevance he served as Vice President of Sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. Matthieu has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success. As Vice President and General Manager EMEA, Chouard runs the company’s development, infrastructure, product management, marketing, sales, services and partnerships functions. He is leading RichRelevance’s rapid EMEA expansion and helping the company meet the region’s rising demand for data-driven personalisation and omnichannel retail. Matthieu received his Masters in Economic Sciences from Université Panthéon Assas (Paris II) and his diploma in Architecture from Ecole d'Architecture de Paris-Malaquais.