What are the 4 things every data-driven mobile marketer should have on their agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off!

Paying attention to data analytics is the ultimate way of measuring the results of a marketing campaign, guiding you into making smart choices about future marketing strategies to ensure your messages are not falling on deaf ears - and mobile is no exception.

The fabulous thing about mobile marketing is that, no...

6 tips to succeed in SMS marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried it yet, you may have the wrong idea about SMS marketing.

When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation.

If in doubt, just take a look at the stats:

-       90% of mobile phones are...