Why brands should avoid the VR bandwagon

Over the past three years, VR has evolved from a lab experiment to a platform for the media and consumers to engage with.

As it grows, more news organisations, marketers and PRs want to get involved to explore new storytelling possibilities. Due to the immersive nature of VR, brands can give people an incredibly powerful experience.

But is it too early for brands to invest in VR?

Digital priorities are based on audience’s...