How marketers can avoid losing the younger generation

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Many marketers are obsessed with this younger generation, aged 18-35. They watch their every move on social, hoping to find what truly makes them tick – and, more importantly, what triggers them into making purchase decisions.

Marketers know this is not an easy task. Digital natives are a finicky bunch. They demand instant-gratification-like service and attention from brands at every twist and turn. Growing up in an era when practically every...