Understanding the eight metrics YouTube’s algorithm uses to rank videos

YouTube can be commended for making efforts to keep the marketing community updated about its latest developments in algorithms and analytics. This article looks at some of the metrics that YouTube’s algorithm uses to recommend videos to viewers on their Home and Watch Next screens.

Click-through rate (CTR)

On the home screen, YouTube shows the most relevant videos to viewers based on how many times other users clicked on the same videos and found them useful. The same CTR...

8 October 2020 | Advertising

Tips to avoid crashing your website

Just about any website owner - from casual bloggers to massive corporations- can tell you that one of the worst sights in the world is logging onto your website and seeing the dreaded "404 Error" staring back at you. The first thing you do is retype the address, hoping you got it wrong. After a few more tries, a few phone calls to your webhost, and maybe a few tears, you discover the horrible news. Your website has crashed, and no one really knows why. It could be a rogue bit of malware, a...

6 December 2012 | Social Media Marketing