What is LoMo marketing and why is it important?

LoMo is a relatively recent entry to the grandiose glossary of marketing acronyms, uncomfortably sitting somewhere between KPI (key performance indicator) and MoFu (middle of the funnel).

LoMo is short for ‘local mobile’ and it’s becoming increasingly vital to business success, with 53% of mobile internet searches showing ‘local intent’ - i.e. users are actively seeking out services within their geographical vicinity.

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