Beacons: Better than display advertising?


Consume or be consumed; such is the reality of being an impressionable human living in a digital age. For such is the strength of social, print and mobile advertising, where we reject some brands’ marketing efforts, we often endorse others.

Even if psychologists say we are susceptible to certain deals, familiar brands and celebrity-endorsed promotions within the advertising landscape. 

The noise is steadily becoming too loud, and...