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About the author
Country Manager, UK
John-Paul Burke is Country Manager for the UK and Ireland at Gameloft, leader in the development and publishing of mobile games. Burke also leads Gameloft Advertising Solutions, the company’s award-winning in-house advertising arm, for the region. Since his appointment in April 2017, Burke has been responsible for business profitability and driving growth, as well as managing Gameloft’s wide roster of clients which includes Universal Music and LEGO. Burke previously worked at media agencies Havas and Mindshare, working with acclaimed brands such as Nestle and IBM. He also spent five years at Bin Weevils, the online game for children, with the company winning four BAFTAS in that time. Burke is a self-professed mobile enthusiast and long-time gaming fan.