TV marketing: The future is digital

Digital disruption has had a major impact on many different industries and shows no signs of slowing down. The marketing industry, in particular, has felt the effect of this shift and is already tackling the challenges – and opportunities – that digital can bring.

For many years, the medium of television has been a key tool for marketers when it comes to engaging with their target audience.

However, the days when viewers would only watch their favourite programmes...