James is part of Siegel+Gale’s executive team in EMEA. He helps the firm constantly elevate its work to greater heights. With over 20 years of experience in brand consultancy, James has worked in most verticals and transfers that experience from sector to sector, James believes that as expectations of brands continue to change, the brands that will continue to prosper are those that stand for one powerful, simple truth that can be felt within every experience they deliver.