Preparing for a cookieless future – by revamping your data-driven culture
Session It's a case of good news and bad news for digital marketers right now. The bad news is that third-party cookies are being phased out by 2022 - and however hard one begs, they're not coming back.
The good news, however, is that necessity is often the mother of invention - and if brands are smart, they are already thinking of how to deliver the hyper-personalised experiences their customers require.
But it is never as easy as all that.
There is an...