Facebook’s latest adblocker battle: An in-depth view

Last month, in the latest skirmish in a battle that has been raging for some time between Facebook and adblockers, the social media giant announced a change to its site.

Despite Facebook not being able to hold the adblockers at bay for long, the change could still have lasting implications for the ad industry.

As we all know, when the average Facebook user is browsing online content, ads which aren’t relevant to them are more likely to jar, disrupt their user journey and...