(c)iStock.com/mihailomilovanovic

In the fast-moving, always-connected landscape of social media and the online press, brand reputation management can be challenging to say the least. Hundreds of millions of news stories, blogs, social media posts, photos and videos appear online every day.

Keeping track of these conversations is essential, but it’s easier said than done. With so much data coming from everywhere, manual monitoring has become a task that is time-consuming...