As product strategy director, Georgie leads the development and implementation of Talon’s DMP Ada. With more than six years of experience in OOH planning, Georgie has been at the forefront of the channel’s data renaissance by creating invaluable audience insights and solving client challenges with the implementation of data and tech. When Georgie isn’t studying Out of Home audience behaviour and data planning, she is writing tech strategy shaping the future of OOH.