How you can build a mobile customer loyalty strategy

(c)iStock.com/shapecharge

As technology becomes more ubiquitous and brands become more sophisticated in the ways they leverage digital marketing, companies are finding themselves entering a “bidding war” for attention.

The root of this massive shift in how consumers interact with the world is the smartphone—where push notifications, social networking apps, and everyday use applications are in the hands of a whopping 68% of adults.

Millennials...