Creating engaging online communities – the key to post-pandemic brand success

People raising their hands at a community event..

Over the last 18 months, marketers have had their playbooks completely transformed. The traditional standards and rules defining customer relationships have evolved – and they’re predominantly digital. According to McKinsey, a decade’s worth of digital adoption has been uncovered in a manner of days due to the economic downturn, preference shifts and the acceleration of digital consumption.

Consumers have changed their behaviour and preferences and it’s redefining the...