Vast majority of consumers rely on video when shopping online

Two women looking at a laptop screen.

85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove.

As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey.

Some of the study's key findings include:

· Almost half of consumers worldwide (48%) say that video increases their confidence to shop...

Instagram Rich List 2022: Ronaldo holds top spot while earning over $2m per post

A t-shirt depicting Cristiano Ronaldo.

Cristiano Ronaldo scores the top spot in the list for the second year running in Hopper HQ's annual Instagram Rich List, earning $2.39m per post, a 49% increase since last year.

The list, based on internal and publicly available data, reveals the platform’s highest-earning names, including celebrities, athletes, or influencers covering fitness, beauty and lifestyle.

In second place is Kylie Jenner, jumping from fourth place in 2021, with a 22% increase in her...

89% of people feel social media negatively affects their mental health

Social media logos.

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation.

The organisation recently unveiled Digital Wellbeing 2022 - its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users.

The Digital Wellbeing 2022 study asked 1000 participants aged 16-24 across the UK a series of questions relating to the way that their social media use affects...

Teads launches Attention Program to advance omnichannel attention measurement

Three measuring tapes.

Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector.

The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within quality publishers and connected TV providers, and integrations with industry-leading attention measurement partners, this pioneering program will accelerate the understanding of attention for media buyers...

Yext aims to give customers control over location data with what3words

Pins stuck in a map of Earth.

Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.

Through the partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre square on Primrose Hill with a panoramic view of London. Yext customers who install the...

Two in five markets say emerging tech fails to live up to its hype

A sign lit up to spell 'hype'

Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for.

That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but nearly half (49%) admit they have faced challenges with these much-hyped technologies, including integration issues, governance complications, and cost.

It can be risky to invest in...

KISS Comms merges with digital agency Isle Interactive

Red lip marks on a wall.

Cambridge-based KISS Communications has merged with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.

It is hoped that the merger will give the agency the foundation to achieve its ambitious growth plans and broaden and strengthen its offer across marketing and brand strategy, campaign development, in-market activation and digital delivery – with creativity at its heart.

The newly combined team...

A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses they subscribe to.

Conducted this year, the survey of more than 2,000 consumers highlights that most (93%) spend up to £150 per month on subscriptions, and are now more willing to spend their...

5 steps to increasing business resilience through data maturity

Dany El-Eid, Adverity.

The role of data to empower business leaders to make better-informed decisions is seemingly ever increasing.

But, with the world’s economy becoming increasingly complex and volatile, it is the more digitally mature companies proving to be resilient to economic shocks.

In 2021, Dany El-Eid, director of North America at digital analytics software firm, Adverity, conducted a study into this topic. His research examined 10 companies’ strategies and tactics that have...

Fiverr slides into the advertising industry with Togetherr

Fiverr, an online marketplace for freelance services, has launched Togetherr, a platform for building creative teams and connecting them with global brands and agencies.

The platform uses proprietary technology, the Creative Genome, to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.

The advertising world has gone through massive changes in the last few...