Very Group partners with Kyndryl to enhance its customer experience through technology

Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.      

With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment.

The Very Group has partnered with Kyndryl to migrate applications to the public cloud, moving to a...

20 September 2023 | Customer Experience

Marketers are unaware of how to prepare for Google’s cookie deprecation

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year.

Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents believe that finding a solution to replace third-party cookies is critical to future success. However, only 33% think they are well prepared for...

19 September 2023 | Advertising

Three-quarters of firms delay AI due to ethics concerns

More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study.

The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing. 

This first-of-its-kind study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing...

18 September 2023 | Automation

Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles

Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation.

Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth.

Virgin Atlantic looks after a vast amount of customer data generated from digital touchpoints and offline transactions throughout...

13 September 2023 | Automation

Three in five students opt for ad-supported subscriptions to keep costs affordable

University students at their graduation ceremony.

Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.

For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network that enables students and graduates to discover savings.

Regular, relevant and personalised TV, film and...

12 September 2023 | Advertising

UK advertisers expected to increase programmatic DOOH spend by a third

VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.

Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included prDOOH, with the average expected to increase to 39% in the next 18 months.

Survey...

12 September 2023 | Advertising

Three quarters of marketers’ positive outlook holds steady amid rapid digital acceleration

Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic environment.

Despite the crises which have characterised the last few years, more than three quarters (76%) of marketers remain optimistic about the future of the industry. This remains on par with the previous...

5 September 2023 | Best Practice

Snapchat to dethrone TikTok to become fastest-growing social media platform in 2023

Although far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and video-sharing app has doubled since 2018, outpacing the growth of the top players in the social media space.

According to data presented by OnlyAccounts.io, Snapchat is expected to dethrone TikTok and become the fastest-growing social media platform, with a 13.4% user growth in...

4 September 2023 | Social Media Marketing

UK shoppers desire AI-driven retail experiences but are wary of its use

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail.

These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a clear conflict between consumer concerns about AI and their desire to reap the...

24 August 2023 | Commerce

Emplifi unveils unified analytics for insights into the customer journey

Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format.

As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and...

22 August 2023 | Big Data