Brandwatch 2024 Digital Marketing: Marketers Embracing AI

At the beginning of the year, we released our Digital Marketing Trends 2024 report, which covers the biggest trends that are shaking up and shaping the digital marketing industry today. This report is backed by social data, statistics, and survey data taken from over 500 marketing experts. You can download the full report here. Let's dive into one trend that's on all marketers' minds: embracing AI.       

Mentions of AI are everywhere. Game-changing companies, such as...

The future of digital commerce

Digital commerce is exploding. WARC’s latest report ‘The future of digital commerce’ looks at trends in four areas that are having a profound impact on the future of this dynamic, complex and hyper-competitive space:

Retail media Omnichannel marketing AI Cloud-based data clean rooms

The report provides an overarching view of what the future holds and what marketers need to do today to prepare for it. Download your complimentary sample report...

TIPi Group: A specialist network built up of three agencies, ROAST, Kitty, and Rabbit & Pork

TIPi Group are a specialist network built on performance and profitability, made up of three agencies - ROAST, Kitty, and Rabbit & Pork.

ROAST: Performance Media Specialists, driving success for our clients. Our goal is simple: to increase the return on your advertising spend (ROAS).Kitty: Web Design & Development Agency. Design best-in-class experiences and technology-led solutions that drive performance and growth.Rabbit & Pork: Rabbit & Pork are an Alexa Smart...

How B2C marketers can tap into fresh marketing insights with generative AI

How B2C marketers can tap into fresh marketing insights with generative AI If you are a B2C marketer or brand manager, learning what gen AI can do is a crucial step to stay ahead of competitors in a saturated market.

1. Learn about the state of generative AI in marketing  B2C marketers say implementing consumer insights in decision-making is a top challenge. Some common barriers to insights-driven decisions are: 

● Siloed data: Internal silos and poor integration...

Building the backbone of your brand

Just as a strong building foundation allows architects to create incredible, long-lasting monuments of engineering, a robust brand foundation is vital to developing and maintaining your corporate design.Having a brand-building platform from which you can quickly and efficiently access all elements and assets of your brand and use them effectively makes brand governance much easier. It also keeps your corporate design consistent as it grows.So, what’s the secret to a strong brand-building...

Metricool: The Digital Swiss Army Knife for Social Media Managers

Metricool is incredibly excited to be a sponsor at this year’s Digital Marketing World Forum! If you haven't heard of us yet, let us introduce ourselves. Metricool is an all-in-one social media management tool, designed to save you time, energy, and resources while optimising your social media strategy.

What Can Metricool Do For You? Content Scheduling: Seamlessly schedule and auto-publish your content across multiple social media platforms simultaneously, ensuring consistency...

The secret to pulling off “doing more with less”

We hear it again and again: “Do more with less.” But what’s the secret to pulling it off?  

While "do more with less" has become a marketing mantra, as the VP of Product Marketing at Siteimprove, the platform that enables companies to optimise their marketing and websites, my focus is slightly unconventional: I want marketers to commit to martech as the tool to make good on the mantra. When I present the topic at Digital World Marketing Forum, I'll discuss how...

Driving Connected Human-centric Digital Experiences in an Era of AI with Sitefinity

Humans and technology have a love story old as time. Maybe it stems from a spirit of exploration and discovery or perhaps just out of the desire to be more efficient and productive. Whatever the reason, as a human race, the desire to be creative – to invent and innovate – is part of our DNA. And for marketers, the modern-day explorers who are driving creativity, the connection to the creation of engaging digital experiences is undeniable.

In this decade alone, we have had two...

Elevating Digital Marketing Innovation with Cape at DMWF London 2024

Today’s fast-paced market asks for an insane amount of content with dozens of local interpretations, like market specific offers, deals, translations, and city- or even street names. Manually creating that content, while staying on-brand, can feel like an impossible job.Get ready to automate your digital marketing campaigns at superhero speed with Cape! Create assets, scale creative versioning, and publish truly audience-centric campaigns to your desired channels in no time. Our platform...

How AI for data analytics is transforming agencies

In today's marketing landscape, the ability to swiftly navigate through data and extract meaningful, actionable insights is more crucial than ever. Clients are expecting more and more data sophistication from their agencies as the pressure for data-driven marketing decisions increases. However, the journey from raw data to actionable strategies can be challenging with old methods: Manual analysis is time-consuming, error-prone, and not every marketer is skilled in advanced...