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About the author
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Founder and CEO
Claire Walker is the founder and CEO of Firefly Communications, and a leading figure in the PR industry. Claire has built up exceptional understanding and insight into the PR and Marketing industry with more than 30 years’ experience. For the past 18 years, she has also managed her own pan European Communications agency, working with clients such as Dell, Oracle and LG, and creating an agency that thrives on the same technology as its clients. Claire’s contributions to the PR world have also been officially recognised: She is a fellow of the CIPR and twice been awarded the PRCA’s personality of the year.
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