Why marketers should care about personal branding

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Personal branding might sound like an unsavoury practice reserved for the gurus and ninjas of the marketing world. However, like social media itself, it’s not something you can opt out of today.

You have a digital footprint and if you don’t take control of it, then others will. So how do you make it work for you?

Personal branding is about injecting your personality to your business mode. In an age dominated by social media, people...