How to ensure human engagement in mobile advertising campaigns

2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies on metrics that define campaign results.

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is possible to ensure human engagement with mobile campaigns if those who are paying shift their mentality and demand zero-tolerance on money wasted on...

Ensuring human engagements in mobile advertising campaign

2016 will be remembered as a landmark year for many reasons, but for the mobile industry it will be remembered for enabling us to refocus our energies on metrics that define campaign results.

A few of the biggest worries in the industry this past year were ad fraud and measurement discrepancies. The good news for advertisers is that it is possible to ensure human engagement with mobile campaigns if those who are paying shift their mentality and demand zero-tolerance on money wasted on...

Why context is now as important as creativity in advertising

When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself -- the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 Levi’s launderette ad or the Cadbury gorilla.

Enter the digital world; times have changed. Television and print aren’t the only mediums by which advertisers can reach mass consumer audiences anymore.

As mobile devices become more ubiquitous, mobile...