Using customer insights to create better digital experiences: A guide

The introduction of social distancing measures brought on by the Covid-19 pandemic has underlined the need for digital connectedness — with both consumers and B2B buyers pushed to purchase products online.

This means that the ongoing shift to digital customer experiences has rapidly accelerated, and those brands that fail to deliver seamless experiences online are at risk of falling behind.

Many businesses are working to adapt, but they are doing so with budgets under...