Creating the right strategy for virtual and hybrid events

Someone creating a plan using sticky notes.

The pandemic has allowed marketers to wipe the slate clean when it comes to their event strategies.

Following the initial shock of the pandemic, when many events were postponed or canceled, some early-adopting brands quickly brought their events back to life in a new digital form, holding them online. Many countries and global regions are beginning to lift restrictions, yet there is still a considerable proportion of brands that are lagging when it comes to adapting their events...