The world is in the middle of a mobile retail boom, with the majority of UK online sales coming from mobile devices, according to latest IMRG data.

The fashion industry is at the head of this wave, as clothing is the most-searched-for retail category from mobile devices.

That trend is igniting the opportunity for many retailers, old and new. ASOS sales grew 17% to £1.1bn last year on strong mobile growth, but the high street’s New Look, too,...