What do UK and US marketers need to do with the EU data protection regulation?

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In Europe, many companies and organisations are bracing themselves for the biggest shake up in data protection and privacy for a decade with the forthcoming EU General Data Protection Regulation (GDPR). This one EU Regulation will update the former Data Protection Act Principles and the previous EU Data Protection Directive. Infact, the new EU Regulation is three times longer than the Data Protection Act 1998.

Under GDPR, US-based companies that have...