Advertising lessons from the Winter Olympics

The Winter Olympics start today and P&G has produced fabulous advertising that I just had to share with you. My daughter used to be a figure skater and my son played ice hockey, so I’ve spent more than my fair share of time freezing in ice rinks and this ad really speaks to me on a personal level. Skating is magical, but it’s not easy.  Until you “land” the jump, you learn by falling.  The ice is as hard as concrete, and there’s usually nothing but a thin layer of...

An example of advertising you just can’t ignore

On Friday, a very strange green car sped past me as I crossed the Umgeni River.  I was fascinated and needed a better view. Now isn’t that the ideal response to an ad?  This road is notorious for speed traps, so I wasn’t going to chase after it, but for once, I hoped for a red robot so I could catch up take another look.  Happily the robots obliged, and I whipped out my cell phone to take a photo. So what did Easigrass do right? I think the success of this mobile outdoor...