Why native is the name of the game in mobile advertising

Native ads on mobile are becoming so popular even Google has given in and launched new responsive AdSense formats for everything which lend themselves perfectly for adoption within mobile.

In fact, native advertising on mobile devices are thriving – growing 36% in the UK last year and expected to account for almost two thirds (63%) of global mobile ad spend by 2020.

The advantage of native ad technology is it can adapt to the visual design of the web page or app on which...