Consenting adults – ensuring images don’t cost millions

A man gently tossing a camera in the air.

A photographer’s $12 million lawsuit against video game developer and publisher Capcom has highlighted the importance of digital consent management. US photographer Judy Juracek sued the Japanese games developer Capcom for damages, alleging that Capcom used approximately 80 of her images without her consent, breaching copyright law.

This news may send shivers down the spines of marketers, designers and HR teams, as they wonder if all digital assets within their firms, be they...