Visual marketing: Getting your prospects to see the bigger picture
Visual narratives suit our busy lifestyles. Faced with a constant state of information overload, we’ve learned to digest information quickly, so brands are increasingly turning to infographics, videos and slideshows to help rise above the noise and offer their audience a richer media experience. The shift from ‘read-write web’ to ‘visual web’ was confirmed this month when Facebook announced its News Feed redesign and revealed that images make up almost 50 per cent of its total News...