How agencies are able to remain relevant in an in-house world

Marketing technology is growing and evolving in amazing ways. For many businesses, technology has been a gift. But for agencies, it’s been a gift and a curse.

Agencies can use technology to manage campaigns more efficiently, drive better results, and deliver deeper insights to their clients. But they’ve also seen clients take their advertising efforts in-house because the same technology enables them to handle all marketing independently.

Platforms like Google,...