Why the obsession with an influencer’s reach is over – and where to target instead

With new opportunities, such as Instagram’s branded content ads and shoppable posts, the influencer space is changing rapidly. Vamp hosted a survey with 124 marketers to find out how they collaborated with influencers, what they prioritised and where they had found success. The results showed that the biggest changes in influencer marketing hasn’t been the hiding of likes or cracking down on fake followers, it’s the monumental shift in marketers’ priorities.

As influencers increasingly create video content, what does this mean for brands?

If a picture is worth a thousand words, a video must equate to millions. At least, that’s what social media users are banking on. The number of videos being created and shared across social platforms has soared in recent years.

Photo sharing platform Instagram has shifted its focus to video recently, with the Instagram Stories feature - and over on YouTube, 400 hours of video are uploaded to YouTube every single minute.

Platforms have been telling us for a while...

Marketers should be double mobile optimising content – here’s why and how

We all know that our time spent on mobile phones is increasing, but this year, for the first time, our time spent on mobile overtook TV. That’s more hours checking social media, watching content and viewing ads on our phones, than watching television, or on desktop. It may have been a long time coming, but surpassing that tipping point is a momentous shift for brands.

Customers are more likely to be viewing your ad during the three hours and 43 minutes they spend on their...

Can the year of the influencer thrive through National Day campaigns?

With Mother’s Day and Easter disappearing into the distance for another year, many brands will be analysing the performance of their themed marketing campaigns. This year, there is even more of a compelling argument to include influencers in this strategy.

The 2017 festive season saw around half of young people purchase products promoted by popular influencers on social media - no wonder 2018 has been dubbed ‘The Year Of The Influencer’. With Father’s Day...