AnalyticsIQ, a specialist in predictive analytics innovator and marketing data creator, has launch an e-commerce store for audience data.
The store is built with Narrative’s new Data Shops offering, which enables companies to effortlessly spin up a branded data shop that lets data users easily find, purchase, and leverage a variety of proprietary data assets via a familiar e-commerce experience.
Psychological drivers
AnalyticsIQ is said to be the first data company to blend cognitive psychology with data science to create data attributes you can’t get anywhere else. From demographics and affluence categories to psychological drivers and purchase drivers to firmographics and employee-level insights, brands rely on AnalyticsIQ data to fuel better analytics and personalised experiences across channels.
Nick Jordan, founder of Narrative, said: “AnalyticsIQ gets the importance of marketing the invaluable data they have to share.
“With Data Shops they have created an exceptional customized e-commerce experience for their customers – and exponentially increased the discoverability of their data.”
AnalyticsIQ’s individual-level B2B and B2C audiences will now be packaged, sold, and delivered through a branded Data Shops storefront, making it fast and easy for customers to gain access to the data they need.
Dave Kelly, AnalyticsIQ CEO, said: “The team at AnalyticsIQ is excited to expand our partnership with Narrative with the launch of our Data Shop.
“Narrative’s mission of securely and effectively connecting data users with diverse, quality data sources is one we are proud to be a part of and believe Narrative’s suite of Data Shops furthers that mission.”
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