Take a look at how McDonald’s, Guinness and Coca-Cola have kept their brands fresh over 100 years
For any historic, established big brand, they can’t rest on their laurels if they want to stay at the top. Whether it’s through a catchy marketing slogan, or a change to the company logo, the sands of time are constantly shifting.
Take three of the world’s biggest brands; McDonald’s, Guinness and Coca-Cola.
It’s fair to say that the ubiquitous soft drinks manufacturer has suffered slightly over the past year or so, where before it was at the very summit of its brand power. Earlier this week