LinkedIn turns 11, but is it a happy birthday?

On Monday, everyone’s favourite business-oriented social network LinkedIn turned 11. Boasting 277 million users, a net income of $26m in 2013, and one of the most successful tech IPOs in 2011, things have been continually rosy for chairman Reid Hoffman and CEO Jeff Weiner.

But should LinkedIn be celebrating its 11th birthday?

One look at the most recent balance sheet suggests otherwise. On May 1 LinkedIn published financial results of a $13.4m net loss in the first quarter, compared to $22.6m in the...

By James Bourne, 07 May 2014, 0 comments. Categories: Social Media Marketing.

John Lewis named most ‘collaborative’ UK brand, survey shows

Research published today by domain .wiki has revealed that John Lewis is the most collaborative UK internet brand, ahead of Google, Apple and Marks & Spencer.

The news comes amidst John Lewis’ 150th birthday celebrations, and found that half of consumers believe there is ‘little to no opportunity’ for interaction with their favourite brands.

The survey, conducted by .wiki in conjunction with YouGov, took the opinions of 2,455 UK adults and 1,220 US adults – and didn’t come to...

By James Bourne, 06 May 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Simon’s Cat: On social media, engagement and the importance of the story

Feature When Simon Tofield first started creating videos about a charming, yet mischievous cat, it was simply to teach himself a computer program.

Six years on, with book deals, syndications and millions of fans under his belt, he explains that he never expected the success Simon’s Cat has brought him.

“I had no idea it would ever really touch as many people as it has,” he tells MarketingTech. “I think the main reason it has done is because there’s a lot of cat fans out there and the...

Forrester analyst claims Instagram is “the king of social engagement”

A post from Forrester Research analyst Nate Elliott has revealed that Instagram is by far the most engaging network for social content.

The conclusion has been drawn after a research study of over three million user interactions with 2500 brand posts on the main social networks.

Elliott found that for one particular Red Bull post, Instagram results – 36,000 likes from 1.2m followers at a 3% likes per follower ratio – smashed Facebook – 2,600 likes from 43m followers at a 0.006% likes per...

By James Bourne, 30 April 2014, 0 comments. Categories: Social Media Marketing.

New study shows brand opinion suffers when ads are in “flashy” format

A new study from Adblock Plus, in conjunction with media technology firm Sticky, has revealed that there is no discernible change in viewer perception if banner adverts are static or animated.

The report, which was based in both Germany and the US and combined eye tracking software with survey results of 1200 respondents, found that static ads were seen by 66% of those polled, compared with 64% who saw animated, or ‘flashy’ ads. In all, the stats for the two were pretty similar. Time spent on both...

By James Bourne, 29 April 2014, 0 comments. Categories: Campaigns.

BrewDog boss “couldn't give a sh*t” about Portman Group beer ruling

The co-founder of independent brewer BrewDog, James Watt, has released a ‘formal apology’ to the Portman Group claiming he “couldn't give a shit” about a ruling that its Dead Pony Club beer encourages anti-social behaviour and rapid drinking.

In a ruling published yesterday, the Independent Complaints Panel (ICP) was particularly concerned about the labelling on the 3.8% ABV beer, which includes phrases such as ‘drink fast, live fast’ and ‘we believe faster is...

By James Bourne, 29 April 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Marketing budgets at record jump, according to IPA Bellwether Report

The latest edition of the IPA Bellwether Report, the quarterly document of marketing budgets published by Markit Economics on behalf of the IPA, has revealed that marketing budgets have seen their biggest increase in 14 years.

The report is certainly one of the more positive to hit the stands, according to the IPA – and the figures certainly show why.

A net balance of 20.4% of companies registered an increase in budgets during Q114, ahead of Q413’s number of 11%. This number smashes the survey...

By James Bourne, 17 April 2014, 0 comments. Categories: Advertising, Commerce.

Adpoints CEO Martin Pugh: Trying to solve brand ad avoidance

It’s something of a misnomer to say that ad avoidance is a digital issue, with generations of TV watchers leaving the room like clockwork to make a cup of tea when the ad break arrived.

This is something of a tradition in the UK, but it’s actually not a myth – famously, the National Grid reported a power surge during the ad break of British soap opera Coronation Street because of several million people all boiling kettles and opening fridge doors at the same time, in what is

By James Bourne, 16 April 2014, 0 comments. Categories: Advertising, Campaigns.

Why we shouldn’t be surprised Honda makes the most viral car ads

Analysis Japanese car manufacturer Honda has hit first and second place in terms of the top 10 most viewed car adverts in the UK since 2010, according to figures published by video analytics provider Visible Measures.

Colour us at MarketingTech as less than surprised. Infact, if the story had to be delivered in a Buzz Feed-styled headline, it would be: “You Won’t Believe Which Car Manufacturer Creates The Most Viral Ads...Oh Wait, Yes You Will.” So why would this be?

Looking at the figures only goes to prove that the biggest...

By James Bourne, 15 April 2014, 0 comments. Categories: Advertising, Advertising Technology, Campaigns.

Rachel’s Organic gets mobile responsive site design

Aberystwyth-based organic food provider Rachel’s Organic has announced the launch of a mobile responsive site, led by creative agency Haygarth.

The food stockist, arguably best known for its range of yoghurts, was Britain’s first organic dairy and has products stocked in supermarkets nationwide.

And after Haygarth redesigned the Rachel’s Organic website two years ago, this represents a natural step forward for the company.

“It’s no secret that more and more consumers are...

By James Bourne, 14 April 2014, 0 comments. Categories: Advertising Technology, Campaigns.

CISAC’s Eric Baptiste: Why intellectual property is a universal, human rights concept

The issue of intellectual property for creative artists in the YouTube, Spotify-oriented age has never been more pronounced.

Radiohead musician Thom Yorke has publicly denounced the Sweden-based streaming service. The quote that Spotify was ‘the last desperate fart of a dying corpse’ predictably got the headlines, but the message was clear. “I feel like as musicians we need to fight the Spotify thing,” he told Mexican website Sopitas

By James Bourne, 11 April 2014, 0 comments. Categories: Advertising Technology, Publishing.

AA, Google and Johnson’s Baby score strongly in UK’s most trusted brands

The AA has been named as the most trusted brand among British consumers, according to a new survey released by agency Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R).

The research, of over 3000 people in the UK, was conducted using the company’s BrandAsset Valuator technology.

The automotive club – whose ads famously used to claim that their workers were ‘Britain’s fourth emergency service’ – came out on top ahead of the Post Office, Boots, Google and Johnson’s...

By James Bourne, 10 April 2014, 0 comments. Categories: Advertising Technology, Campaigns, Publishing.

Santander awarded LatAm ‘record breaking brand’ gong for football campaign

Santander Group has taken the ‘Record Breaking Brand’ award by Guinness World Records at its Global Festival of Media in Rome following a successful football-based campaign.

The bank put together an integrated campaign in Latin America in order to find the most passionate and knowledgeable football fan, which attracted over 1.1 million players and set a record for the largest sports trivia competition. The winner of the competition was 27 year old Luzinei Neves from Brazil.

As a result, Santander...

By James Bourne, 09 April 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Microsoft pens deal with Entertainment One UK for film promotion

Microsoft Advertising has announced a year-long strategic partnership with Entertainment One UK (eOne UK) to deliver new film launches across the Microsoft platform ecosystem.

The films will be promoted by eOne UK on MSN, Skype, Windows 8 and Xbox, with Microsoft Advertising’s in-house team creating content-led ads which fit in to the ecosystem. For their part, eOne UK will use Microsoft data to identify specific verticals to target ads for certain films.

Films included in the partnership include The...

By James Bourne, 07 April 2014, 0 comments. Categories: Advertising, Campaigns.

Less than half of SMEs are investing to improve their web presence

Research released today by Browser media has revealed that while the majority of smaller businesses acknowledge their website is critical to their business, less than half have any budget to improve their online presence.

The research, which spoke to 188 SME owners and managers at The Business Show in December, found that 79% of SMEs said their website was “critical or very important”. However only a quarter (28%) of respondents said they were happy with their company’s SEO ranking on...

By James Bourne, 03 April 2014, 0 comments.

Why Facebook's still left a gap for organic reach #SMWF

Dom Burch, head of social at Asda, told delegates at Social Media World Forum earlier today that while Facebook has made it "hard" for organic reach, there's still a gap in the market if you get the content right.

"I think Facebook was for us a massive turning point, and we were very pure up to that point," he explained, noting that even though it was "galling" to create content for an audience for three years who now can't see content, it's Facebook's ball and their rules. "Tough. Get on with it," he...

By James Bourne, 31 March 2014, 0 comments. Categories: Social Media Marketing.

Sean Gardner: The best ways to improve social engagement #SMWF

Sean Gardner, the co-founder of the Huffington Post 'Twitter Powerhouses Series' and Forbes #1 social media influencer, shared his content strategy and social objectives in front of a packed crowd at Social Media World Forum this morning.

"Nobody does anything alone," he told delegates. "I listen for people who use bridge terms."

What are bridge terms? For Gardner, social media is like a bridge; every retweet, repin, every endosement are "the bricks that help construct the bridge to where you want to...

By James Bourne, 31 March 2014, 0 comments. Categories: Campaigns, Social Media Marketing.

"You've got to be liked, so don't be a d*ck": Thoughts on brand advocacy #SMWF

For brands today, a key element of their strategy is to build a customer base that aren't just fans of the product, but are brand advocates. It requires more engagement, and maybe thinking outside the box - but as brand advocacy becomes more prominent, those who aren't up to speed are falling behind quickly.

This was the theme of an engaging panel session at Social Media World Forum this morning, with representativies from brands including McLaren, Universal and Disney offering their insight.

When asked about...

By James Bourne, 31 March 2014, 1 comment. Categories: Advertising Technology, Campaigns, Social Media Marketing.

App Annie report reveals freemium rules for app revenue

Freemium is the fastest growing business model for mobile app revenue, according to the latest industry report.

The report from analytics provider App Annie in conjunction with IDC showed that in key countries – Brazil, Canada, France, Germany, India, Japan, Russia, South Korea, the UK and the US – freemium revenues went up by 211% between 2012 and 2013. In app advertising money also went up, but not as quickly – 56%.

Paid revenue, by contrast, went down by 29% from 2012 to 2013, while...

By James Bourne, 28 March 2014, 0 comments. Categories: Advertising.

Pinterest expects to roll out paid ads in near future

Pinterest is going ahead with its paid advertising strategy in Q2 of this year, according to various reports.

MarketingTech reported the move by Pinterest to roll out paid ads back in September, with CEO and co-founder Ben Silbermann saying at the time the company should be “a service that will be here to stay.”

Pinterest updated its blog post on October 9 to say it was “starting to test promoting pins”, and now these promoted pins...

By James Bourne, 26 March 2014, 0 comments. Categories: Advertising, Social Media Marketing.