Google overtakes Apple as most valuable brand, according to report
Google is now the world’s most valuable brand having toppled Apple off its perch, according to the latest report from Millward Brown.
The two companies swapped places in the 2014 iteration, with Apple finishing second well ahead of IBM in third. Microsoft (#4) and McDonald’s (#5) completed the top five.
The report, now in its ninth year, collects results based on 150,000 interviews with consumers worldwide. And despite the competitive nature of the top 100 chart, the report found that brand values...