Bombardier vows to restart its consumer marketing after Rik Mayall’s death
Real ale brand Bombardier Beer has revealed it is to restart its consumer marketing push, nearly three months after the death of actor Rik Mayall.
Mayall, who passed away in June at the age of 56, had played Bombardier’s brand character, William Charles Bedford, since 2011. Since then Bombardier has continued its B2B and trade publication marketing campaigns, but had stopped posting on its Twitter as a mark of respect to the late star.
Yet a statement released by Bombardier from Mayall’s family...