Ello kiddies: Examining a utopian ad- and brand-agnostic future of social
Picture credit: Ello
You are not a product.
Meet Ello. With this declaration of intent this new, hip, invite-only social network has gotten plenty of traction over the past weeks for one key reason: it is fiercely opposed to brand dollars.
"Your social network is owned by advertisers", the firm's manifesto reads. "Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are...