BOOM! AudioBoo rebrands to AudioBoom in “fundamental” name change
Audio content sharing provider audioBoo has rebranded and changed name to audioBoom, alongside putting together an iOS mobile app which works across all iDevices.
Why the name change? It’s a simple one letter addition, but it works on more than one level. As a piece of audio on the site is – or was – known as a ‘boo’, the company found it difficult getting brands and partners to ask their followers to ‘boo’ them on social media.
Add in the word ‘boom’...